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TARGET

To create an international entertainment Internet service.

BRAND STRATEGY

IDEA

To create on the Internet an international service of personalized video greetings, video jokes, and video games, with the ability to share with other users.

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MARKET ANALYSIS

The market has shown that there is a fairly large demand for such a service in the world - many companies are developing in this direction and making a profit. Among them are such as JibJab, Reface, and others.

ANALYSIS OF COMPETITORS

JibJab is the main competitor to ViJoys, an online video postcard service whose heroes are the addressees of congratulations. It offers face swapping in popular clips (from one to multiple characters). The service is provided by subscription.

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Reface is a service that allows you to insert a face into a GIF or video. The list of suggested templates includes excerpts from famous films and popular music videos. The result can be downloaded and shared on social networks. Free and paid version available (unlimited).

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DIFFERENCES FROM COMPETITORS

The ViJoys' main difference is the direct appeal of the heroes of sketches and real stars from the screen to the addressee of the video greeting.

Another competitive advantage is the presence of an author's video among the templates, created by our production studio according to original scripts.

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CREATING A BRAND PLATFORM

  • Brand essence
  • Brand mission
  • Uniqueness / Differences
  • Target audience analysis
  • Competitor analysis
  • Brandbook development / Corporate style:
    • naming;
    • logo development;
    • slogans;
    • color palette;
    • fonts.
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WEBSITE DESIGN DEVELOPMENT

  • Web design
  • Logical structure design
  • Writing texts and filling them with content
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COMMUNICATION STRATEGY FOR THE YEAR

  • Development strategy in Runet.
  • Development strategy in the English-speaking market

BRAND IMPLEMENTATION ON THE MARKET

ORGANIZATIONAL COMPONENT

  • Opening and registration of a company in Ukraine, Europe, and the USA.
  • Hosting rent.
  • Domain rent.
  • Creation of pages and channels in social networks.
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FINANCIAL COMPONENT

  • Opening company accounts in banks.
  • Opening accounts in payment systems in Runet, Europe, and the USA
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WEBSITE

  • Layout of the design template
  • Programming (frontend, backend, mobile version).
  • Website testing.
  • Filling content
  • Setting up a server for hosting and uploading to hosting.
  • Website delivery and training the customer to work with the CMS.
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VIDEOS

The collection includes video greetings and video pranks for children and adults, women and men. The scripts of all videos are 100% copyrighted. Many of them are full-fledged mini-films shot by our production studio.

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Your gal pal will be congratulated on her B-Day in the "Taxi" movie

Amazing congratulations to your gal pal on her B-Day! Emilien and commissioner Gibert will admire her beauty and dream of dating.

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B-day congratulations: her portrait will adorn the gallery

Amaze the girl with a matchless birthday present! Her portrait has become a diamond of the exhibition, having displaced even works of da Vinci and Botticelli.

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Your friend will save the world from the virus on his B-day

Awesome news and birthday congratulations for your friend, who can save the world from the virus! He will become a real hero! Congratulations from scientists, who have found a unique gene in him, will certainly become an unforgettable surprise for your friend!

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Your gal pal will save the world from the virus on her B-day

Sensational news for your gal pal on her birthday - she will save the world from the deadly virus! Your gal pal will be extremely surprised. She will receive this news and congratulations from the finest scientific minds, who managed to determine her uniqueness!

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Man’s B-day. Breaking news

Provide your friend with an explosion of emotions! Video congratulations from the townspeople in the live news flash he could never dream of! Order a spectacular gift and watch your friend’s reaction!

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Girl's birthday. Breaking news

Your gal pal will be impressed by the live news flash from the city streets. She will hear congratulations not only from the news anchors but also from the townspeople, who’ve been glad to join the birthday celebration!

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Kim Jong-un will congratulate your gal pal on her birthday

Is today your gal pal’s birthday? Send her original congratulations - she will become the main character of the North Korean news!

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Kim Jong-un will congratulate your friend on his birthday

Is today your friend’s birthday? Send him original congratulations - he will become the main character of the North Korean news!

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BRAND IMAGE IMPLEMENTATION IN THE ENGLISH-SPEAKING SEGMENT OF THE MARKET

  • Writing and publishing articles on TOR.
  • Promotion of image advertising in social networks.

RESULT

Today the service is gaining momentum, it is becoming popular in different countries, Forbes writes about it.

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