IDEA

To create a national rating of outstanding women, men, children, and companies in Ukraine. To popularize the brand «Ukraine» in the world.

Corporate style

Naming

The project got this name because it is people who are the main asset and the most valuable resource of the country.

• «Pride and Beauty of Ukraine. Women»

• «Pride of Ukraine. Men»

• «Future of Ukraine. Children»

• «The Basis of the Ukrainian economy. Companies»

LOGO

Project logo is created

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WEBSITE DESIGN

Website design for the «Pride and Beauty of Ukraine» project is created

SOCIAL NETWORK DESIGN

CATALOGUE DESIGN

Development of catalogue design.

COMMUNICATION STRATEGY

• marketing plan for 2019

• marketing plan for 2020

WEBSITE

• Layout of the design template.

• Programming (frontend, backend, mobile version).

• Site testing.

• Filling content.

• Setting up a server for hosting and uploading to hosting .

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SOCIAL NETWORKS

• Project pages in social networks (Facebook, Instagram) are created. In accordance with the content plan, posts are published about the preparation and holding of events, about the project participants, photos, and videos.

• YouTube-channel of the project is created

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CATALOGUE

• Layout of the catalogue.

• Photo session of the project participants.

• Selection and processing of photos for placement in the catalogue.

• Writing texts.

• Catalogue printing.

PR of the PROJECT ON THE INTERNET

COMMERCIALS

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Cover-story for «TOP 100. Future of Ukraine. Children 2018» with the speaker's reading. Addressing the target audience.

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Visual cover-story for «TOP 100. Future of Ukraine. Children 2018». Music video, shooting from a height.

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Cover-story for «TOP 100. Future of Ukraine. Children 2018» / Cutting. Image video for teenage girls.

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Cover-story for «TOP 100. Pride and Вeauty of Ukraine. Women». Appeal of the creator of the project to the target audience.

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Brand video of the entire Top-100 series of projects - the best shots from different locations.

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Advertising video for the project «Top 100 Pride of Ukraine. Men». It is aimed at the “best in their business” target audience segment.

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Brand video «TOP 100. Future of Ukraine. Children 2019» - the best shots.

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Promotional video for the male nomination. The slogan is «You can practice as much as you like, but only the best get into the Top-100. Men.»

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Advertising video for the project «Top-100 Pride and Beauty of Ukraine». The slogan is «If you want to be the best - then be among the best.»

• Selection and rental of locations.

• Selection and rental of equipment.

• Writing an event script, including "technical".

• Organization of catering on a turnkey basis.

• Conclusion of a contract with star hosts and star guests

Headliner Ray Horton

Headliner Sonique

Singer Kishe

Rumbero's Group

Irakli Makatsaria and Elvira Gavrilova

Hosts Dmitry Kolyadenko and Solomiya Vitvitskaya

Olympic champion
Yana Klochkova

TV host
Vasilisa Frolova

Open Kids

TV host
Andrey Burlutsky

• Search and attraction of information partners and funders.

• Working with the media.

• Development of design awards.

• Making awards.

• The award has become one of the best national awards in Ukraine. Today there are many applications from those wishing to take part in the project.

• Every year the prize «Pride and Beauty of Ukraine» is held in the best locations of the country. The Odessa National Academic Theatre of Opera and Ballet has already hosted the award participants several times. The award was noted in the National Register of Records of Ukraine as the event with the longest red carpet in the country. International stars take part in the gala concerts of the award.