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IDEA

To create, in the wake of the global trend, a Ukrainian sports, and entertainment drive show – a slap tournament with real invited participants and a prize fund. To show the potential of Ukraine in the production of such video content. To get over 100,000 views of each episode of the show on the YouTube channel. To monetize the released video product.

BRAND STRATEGY

CORPORATE STYLE

Logo development

Slap battle

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Brand wall development

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Inventory design development with tournament symbols

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Landing page design development

Logical structure development: style / blocks / meanings / order of elements.

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Marketing plan development

MARKETING PLAN IMPLEMENTATION

Landing page

  • Layout of the design template.
  • Copywriting.
  • Programming and testing.
  • Setting up a server for hosting and uploading to hosting
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Social networks

  • Creation and maintenance of Slap battle show pages in social networks.
  • Copywriting.
  • Attraction of participants through social networks.
  • YouTube playlist creation for show coverage.

Brand image implementation

Writing and posting articles about the Ukrainian show «Slap Battle» in the top media

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ORGANIZATION OF COMPETITIONS

  • Rules development for participation in the tournament.
  • Brand wall printing.
  • Inventory manufacture with tournament symbols.
  • Rent of locations.
  • Participants recruitment.
  • Attraction of famous athletes to conduct shows.
  • Organization of medical support for the tournament.
  • Prize fund formation.
  • Attracting partners and funders.
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Shooting process organization

  • Writing scripts for episodes of the show.
  • Shooting the show.
  • Video editing and voice acting.
  • Creation of «Slap Battle» commercials and teasers.
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RESULT

The concept of the first in Ukraine sports and entertainment slaps show is created and implemented. The first episode has collected over 400,000 views on YouTube, the second - over 1,000,000 views. The project provides constant monetization on the YouTube channel.

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