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Konstantin Skoptsov

A Ukrainian artist, creator of the unique style «semantic realism», a full member of the Ferrony Academy (Italy), a full member of the Nouvelle Academie Libre (France). The great officer of the Masonic lodge, the bearer of secret knowledge.

PROBLEMATICS

Konstantin Skoptsov, an artist, was known in narrow circles, only experts knew about his works and the author's style.

TARGET

To popularize the artist's brand in Runet, in Europe and the USA: to acquaint art connoisseurs with the «semantic realism» style, to present the master's works to the general public.

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COMMUNICATION STRATEGY FOR THE YEAR

  • Promotion strategy for the «Konstantin Skoptsov» brand in Runet.
  • Promotion strategy in the English-speaking art market.

WEBSITE

  • Website design development and layout design.
  • Logical structure design.
  • Programming (frontend, backend, mobile version).
  • Website testing.
  • Selection and photographing of works for posting on the website.
  • Writing texts and filling them with content.
  • Setting up a server for hosting and uploading to hosting.
  • Website delivery and training the customer to work with the CMS.
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WIKIPEDIA

  • Creation of pages in Russian and English Wikipedia, under the requirements and rules of the project.
  • Preparation of material and writing an article for the encyclopedia.
  • Posting an article, maintaining a page (making edits).
  • Page transfer to the customer, administration training.
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HOSTING EXHIBITIONS / CREATING A PERMANENT EXPOSITION

The permanent exhibition «Path of the Symbol» is open at the Wall Street Business Center (Odessa).

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New Millenium is an art exhibition by Konstantin Skoptsov

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SOCIAL NETWORKS

  • Creation and design of pages in social networks.
  • Content plan development.
  • Transfer of pages to the customer and training in maintenance.
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ART MANAGEMENT, PRODUCTION.

Representing the client's interests in communicating with potential clients.

LOGO DEVELOPMENT

Based on samples of the artist's signature, a logo is created that is used in online and offline advertising materials.

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CREATING A BOOKLET

Design development and layout. Selection of works for placement in the booklet. Photographing of works and photo processing. Writing texts.

LOADING THE BRAND IMAGE IN THE ENGLISH-SPEAKING ART MARKET.

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OFFLINE PR AND ADVERTISING

  • In print media, there are publications in the magazines «Money Plus», «Financoff» (spread), placement on the cover.
  • Advertising on citylights.
  • Artist's participation in cultural and social events, followed by offline and online coverage.
  • Nomination in the Top-100 «Pride of Ukraine. Men»
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RESULT

  • The recognition of the artist and his works has grown.
  • Interest in them has increased among collectors, gallery owners and the general public.
  • The entire collection of paintings exhibited at the Wall Street Business Center was bought by a private collector.
  • The price of work has risen.
  • Konstantin Skoptsov entered the art markets of Europe and America - orders are received from Portugal, Spain, Poland and the USA.

PAINTINGS BY KONSTANTIN SKOPTSOV IN THE COLLECTIONS OF THE AUGUST PERSONAGES OF EUROPE: PRINCE MICHAEL OF YUGOSLAVIA AND CAMILLE DE BOURBON-TWO SICILIES

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