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TASK

The customer set the task to create a brand of women's clothing and popularize this brand in Europe and the CIS countries.

TARGET

To create a brand of women's clothing from scratch, with a unique name that embodies the harmonious synthesis of a modern outlook on fashion and timeless classics. To bring the brand to the international market.

BRAND STRATEGY

NAMING

NANOJY brand name concept: NANO Just You. Your true nature. Just as nanotechnology is changing our world by affecting the smallest particles of natural objects, so the NANOJY brand seeks to change the world of fashion, looking into the deep essence of feminine nature.

CORPORATE STYLE

The visual image of the NANOJY brand is created, reflecting its character.

LOGO

Project logo is created

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FONTS

fonts
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COLORS

Basic colors in design

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PACKAGING

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BRAND IMPLEMENTATION ON THE MARKET

WEBSITE

  • Website design development and layout design.
  • Logical structure design.
  • Programming (frontend, backend, mobile version).
  • Website testing.
  • Selection and photographing of works for posting on the website.
  • Writing texts and filling them with content.
  • Setting up a server for hosting and uploading to hosting.
  • Website delivery and training the customer to work with the CMS.
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COMMERCIALS

Shooting promotional videos for the NANOJY brand.

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The branded commercial was filmed in Lisbon (Portugal). The purpose is to impact the target audience segment of young women 25+ who love luxury and exclusiveness.

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Image advertising video for the target audience segment of girls 16+. Shooting on location. Anastasiia Bondarchuk, the face of the brand, starred.

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Brand presentation in epic glamor style. The video is designed for a target audience of girls 16+ with eco-activist values.

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Presentation of the NANOJY Ready to Wear SS2021 collection. Anastasiia Bondarchuk presents one of the looks. Studio photography.

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Presentation of the NANOJY / SS2021 capsule collection for the 25+ woman segment. The image is presented by Antonina Polovenko.

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Presentation of the NANOJY / FW2020 capsule collection for the 16+ woman segment. The image is represented by Iryna Ignatenko.

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Launch of NANOJY fashion brand. Brand owners Elvira Gavrilova and Yulia Lyatavskaya give interviews.

SOCIAL NETWORKS

Creation of NANOJY pages in social networks: Facebook, Instagram. Initial social networking. Transfer of social networks to the customer, training in maintaining social networks.

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BRAND IMAGE IMPLEMENTATION IN THE ENGLISH-SPEAKING SEGMENT OF THE MARKET

RESULT

The NANOJY brand quickly entered the market. Models in looks from NANOJY have repeatedly graced the covers of ELLE and other magazines.

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