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The author's social project of «Amillidius» production studio was focused on the Ukrainian and European viewers, designed to draw the attention of young people to the harmful effects of drugs.

FILM CREATION

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IDEA

To show, using the life of the main character as an example, how the rash acts of youth: drug use and promiscuous relationships, lead to catastrophic consequences in the future. To shoot a story using an original artistic technique - not to show faces in the frame, but to focus on the hands of the main character. Such presentation complicates the creation of the film, however, as conceived by the authors, it allows to draw attention to the problem with great effect.

SCRIPT

• Writing a literary script.

• Writing a director's script.

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PREPRODUCTION

• Video production cost calculation

• Scheduling filming

• Film crew composition formation

• Casting

• Storyboard

• Shooting equipment selection

• Props selection

• Search for locations

• Costumes choice

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PRODUCTION

• Shooting

• Editing

• Sound explication

• Writing a soundtrack for the film

FILM PR-PROMOTION

FILM PROMOTION COMMUNICATION STRATEGY

• Marketing plan for film promotion in Runet is developed and implemented.

• Marketing plan for film promotion in the English-language Internet is developed and implemented.

• Film logline is written

• Film synopsis is written

• Main film posters are created

• Film teaser is created

• Film trailer is created

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PROJECT WEBSITE

The project website has been created in Russian and English versions:

• Website design development and layout design layout.

• Designing the logical structure.

• Programming (frontend, backend, creation of desktop and mobile versions).

• Website testing.

• Filling content.

• Setting up a server for hosting and uploading to hosting.

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SOCIAL NETWORK

The project's pages in social networks for the Runet and the English-speaking Internet have been created: Facebook, Instagram, YouTube. In accordance with the content plan, posts about the filming process and photos from the set are published.!!!!

• Shooting backstages,

• crew video interviews

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«ERIZTINA'S LIFE» CREATION BRAND FOR ENGLISH INTERNET AUDIENCE.

RESULT

• Unique film's public image on the web is created.

• Ongoing PR campaign has generated the interest of Internet users in the future film.

• Investors' interest in the film has become an unplanned bonus; today, voluntary donations pay off 20% of the film's budget, which is $ 12,700.

• «Eriztina's Life» creators have applied for participation in several film festivals. Responses from the organizers are expected.